THE GOLDEN RULE OF SALES SUCCESS:
Treat others the way they would like to be treated©
Do You Want to Be Successful? Meet the Right People
Want to “Have It All”?
Successful people ‘Have It All’, not because they are smarter or better looking but because they know how to meet people and communicate. They know how to talk to people. Don’t believe it? Have you ever waited in line to get into a restaurant and someone with no reservation just walked by and got the next table. Same thing in life.
If you want to meet the right people for business and for personal success, this book is for you. Never again be prevented from the success you deserve because you just didn’t know what to say or do.
“The Golden Rule of Success” provides a foundation for communicating and growing your success and happiness. The Golden Rule means you come from a rock-solid belief that you can “Have It All”. Even better you can get there by caring, sharing and giving.
“Treat others the way they would like to be treated”
Perhaps best of all, the strategies here apply to every part of your life – business, friends and family. Life balance means being who you are, all the time.
The Right Things happen fast when you meet the Right People. You must be ready to turn potential into ‘making it happen’. Meeting the right people and making it happen is what this e-report is about.
How To Use This E-Report
How would you like to learn how to meet the right people in 5 minutes? That’s why this e-book design is modular. Each of the four sections is divided into mini-sections that take about 5 minutes to learn how to apply. They will help you meet the right people. Each section will focus on a powerful strength you can develop, and why it works so you can remember it. Here are the sections:
1. PREPARE
2. MAKE CONTACT
3. RELATE
4. “CALL ME”!
“How To” make the most of it.
Everything here is about getting a better understanding of what’s happening and then acting on this information to get the results you want. Getting those results means freedom and security so we can never lose sight of results.
Use the “Strengths and Passions” approach. That means go to a section you already feel you are good at and you are interested in. This way you will do well and stick with it – call it self-motivation!
The exception is if there is an area you are determined to improve in and feel it is necessary and important to you. Then work at that as well.
Three good things happen with the “Strengths and Passions” approach.
- If it’s already a strength you become a master very quickly
- Whatever you apply yourself to, the other areas will automatically improve
- You will be successful, have fun and stay motivated to keep raising the bar
Please log what happens. Your Action Log (pg. 13) This means giving yourself credit for your achievements. Apply what you learn. Then take 5 minutes and write down the results. The self re-enforcement is huge in creating a new habit. Chances are you’ll remember to do it again next time. You’ll build a bank of things to say and do that work best for you! .
Read “The Golden Rule of Success” introduction first, then just roam to whatever section you like. At first make it something you are already good it and something you like to do.
Once you have a basic understanding of what we are doing here it’s time to apply it – build some new habits and maybe some new beliefs.
Each section includes a Bullet Point summary for quick reference. You can print it out and carry it with you.
Contact us and let us know what works for you. venturesnow@gmail.com
The Golden Rule of Sales Success:
Treat others the way they would like to be treated©
INTRODUCTION
We care, take an interest in the other person and do what it takes to make our contact with people valuable for everybody. That’s what building relationships is all about.
Enter the ‘Golden Rule of Success’:
“Treat others the way they would like to be treated” ©
It’s kind of simple and maybe a little cheesy. Well it sure is basic and that’s why it works. Most core beliefs are like that.
When I ask people ‘how’ they would like to meet new friends or business contacts they say, “I like it when it is natural, not forced or artificial.” Let’s include ‘interesting, exciting and fun’”. Add in “It felt great and they helped me with…..” That last bit is the value part.
The ‘natural’ part probably comes first from being in rapport with the person you are meeting. Call it good chemistry. ‘Interesting’ could mean talking about or learning about something or someone we are interested in – common interests often become a starting point of great relationships. Being interested in similar things is one of the strongest ‘natural’ rapport builders as well.
‘Exciting’ makes me think of adventure, new ideas and discovery.
‘Fun’ is anything that makes us feel good and smile and makes for pleasant company. With a smile, both the feeling and the moment are meaningful.
OK, so meeting new people, or old friends, or simply doing business is like that. It is when it’s done based on “The Golden Rule of Success”. Basic core principles are like foundations for skyscrapers. They support everything we do and they stand up to the test of time. Think about it: Self Confidence and general happiness depend on having things we believe in and knowing what they are.
BUILDING ON THE GOLDEN RULE
The Golden Rule of Success is the foundation, so what do we do with it? How do we build on it?
It’s a great question for business or social get togethers or just about any other time you are meeting people. It helps to understand some ‘people’ facts.
Most of us know if we are looking for products, services or relationships, at any given moment sometimes we are actively looking, sometimes we will be looking in the next few months, or maybe over the next couple of years and sometimes never. The good news is it’s the same for everybody else!
Let’s look at this concept in terms of hypothetical numbers:
3-5% Looking right now
10-15% Looking in the next few months
40-50% Looking in the next couple of years
30-40% Aren’t likely to be looking
Exactly what these numbers are will vary widely from one place to another however the trends are the same.
At any given moment about one in twenty people in a group are looking for what we offer. When we insist on pushing our ‘agenda’ to everybody, we get lots of Rejection. It can color our experience so dramatically sometimes we even quit trying.
With these odds is it any wonder people just give up?
The answer lies in knowing the trend and applying the Golden Rule of Success. Interact without an agenda. Learn what the other person wants and give it to them. Sales and results are still there, we just get to them the way the other person (and us) would like to be treated.
So how do we know who’s looking for what we’ve got? How do we communicate with them and stay true to “The Golden Rule of Communication”. Let me use an example of a business communication from Tom Wood of Mastery TV.
You first meet and introduce each other. “What do you do and how can I help you?” Response is “What do you do?” After a brief description of what you do, ask for more about what they’re looking for. If it’s general then look for more detail – an explanation could be that you know a lot of people & may be able to help them.
The conversation starts and is based on getting to know each other and looking for ways to help each other. This is an example of making contact, no matter how it happens. Fortunately there are some things most of us want:
- Someone who is interested in what we are interested in
- To be genuinely listened to
- An injection of positive energy
- To be given the space they need
- Good information or help when requested/needed
So if the obvious immediate ‘need’ does not come up right away, it will as you get to know each other. From there on it is a matter of showing where you can help and continuing the contact if you feel it’s a win-win!

Self Managers do what they say they’ll do. Managers who coach by supporting and coaching when Sales Reps keep commitments build self managers and amazing performers. New managers may lose traction (and make a lot of work for themselves) when they jump in to help out if a Sales Rep doesn’t keep their commitment. It sends the wrong message.